zem.nl

Cookie Statement


On our website and in our app, we use our own cookies, third-party cookies and similar technology. Cookies are small information files that websites or apps place on your computer, smartphone or tablet. They are used to store information about website visits or app usage, such as login details, preferences, or which items are added to a shopping cart. This is done via the web browser or app on the device.

We and third parties use cookies to:

  • enable website functionalities (functional cookies);
  • analyse the use of the website and the app and, based on those insights, improve the website (analytical cookies);
  • display targeted advertisements (marketing cookies).

Different types of cookies

Below is an overview of the various types of cookies and their functionality.

Functional cookies

Functional cookies are essential for the proper functioning of our website and app. We use functional cookies, for example, to remember your preferences regarding cookies. These cookies do not store any personally identifiable information or affect your privacy. We do not request permission for these cookies.

Name Aim Duration
user.consent To store whether the cookie banner has been interacted with via one of the buttons (agree/disagree). The default value is ‘false’ and becomes ‘true’ after cookies are accepted or rejected. 400 days
consent.version This cookie stores the version number of the cookie banner. 400 days
consent.analytics This cookie records whether consent has been given. 400 days
consent.functional This cookie records that functional cookies are (always) loaded. 400 days
consent.personalization This cookie records whether consent has been given. 400 days
showNewPWAOnboarding To record whether the onboarding has been fully completed or has been skipped at any point. Based on this, the onboarding will not be shown again at a subsequent session. 400 days
showTermsAndConditions To record whether the app’s terms and conditions have been accepted. Based on this, the terms and conditions will not be shown again at a subsequent session. 400 days
AWSALB To spread traffic across multiple servers to avoid slow response times or an unavailable website. 400 days
AWSALBCORS To spread traffic across multiple servers to avoid slow response times or an unavailable website. 400 days
JSESSIONID This cookie is used to verify if a user is allowed to visit a page. Session
X-CSRF-Token This cookie is used to verify whether the authenticated user sends the requests to the application. Session

Analytical cookies

We use analytical cookies to improve our website, app and services. We do this by tracking how you use our website and app, for how long, through which pages you use our website and app and with which type of device and browser. We use these statistics to test different versions of our pages or to make adjustments to improve our services. We do not use these cookies for other purposes. These cookies have a limited impact on your privacy. For analytical cookies, we request consent when you first visit our website or app.

Name Aim Duration
_ga This cookie is used to distinguish visitors to our website and app. 400 days
_gcl_au This cookie is used to measure the effectiveness of advertising campaigns. 90 days
_ga_[variable] This cookie is used to identify and track an individual session with your device. 400 days

Marketing cookies

To promote ourselves and our products and services, we use third-party advertising and remarketing cookies. These cookies allow us to show you the most appropriate advertising. We share this data with Google and Microsoft. For marketing cookies, we request consent when you first visit our website or app.

Name Aim Duration
_gcl_au This cookie is used to measure the effectiveness of advertising campaigns. 90 days

Data exchange with third parties

We use cookies to share data with various parties:

Google

We use Google Analytics to analyse and improve the website (analytical cookies). In addition, we use Google Ads to display targeted advertisements (marketing cookies). Read more about how Google handles this data in Google’s privacy policy.

Microsoft

We use Bing Ads to display targeted advertisements (marketing cookies). Read more about how Microsoft handles this data in Microsoft’s privacy policy.

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